Fedez and Chiara Ferragni are no longer social icons, ousted by a dog
DeRev report shows that social media users are changing their minds about role models
Bad year for the Ferragnez. After the pandoro-gate , the divorce and the three-way dissing with Tony Effe, Chiara Ferragni and Fedez also lose the title of social icons, demonstrating that the platforms’ audience is reviewing the models to follow. This was revealed in the report by DeRev, a company active in the field of digital communication and marketing, which every year draws up a ranking of the most appreciated contents by Italians on social media. And this time for the influencer and the rapper the situation seems really critical: Fedez is placed in 18th place in the ranking of the most loved contents by users on Instagram, while Ferragni slips to 43rd position.
“ Instagram is a mature platform for content creation and today it is deeply choral – commented Roberto Esposito, CEO of DeRev – People frequent it to enjoy content that can entertain, amuse or inform them and tend to become loyal, rewarding those who manage to transfer value to them. However, they are also unwilling to admit mistakes or changes of pace. The significant drop in popularity of Fedez and Chiara Ferragni proves this”. Nothing to add, then. Social media users are looking for authenticity and strong human values. It is no coincidence, in fact, that in first place in the ranking of the most appreciated creators this year is the account Massi e Mino , which explores the relationship of a pitbull with its owner and the baby of the family.
Enough with glossy content, designer clothes and breathtaking parties. For 2024, the social media audience has put celebrities aside and made room for more “normal” creators and influencers. Green light, then, for fun-themed content , even if it deals with more complex and delicate issues. In second place in the ranking drawn up by DeRev, in fact, is the creator Florin Vitan , who has become popular on social media with a series of contents that ironically address different female attitudes, also earning some criticism for the lack of tact shown towards the girls interviewed in his videos. Fun, therefore, confirms itself as the driving force of creators on the platforms.
